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Jeunesse Global is quickly becoming one of the most recognized direct-marketing brands in the health and beauty industry. The company has risen from a tiny startup that was being run out of a retired couple’s Florida home into a company that, by some estimates, may be worth upwards of $1 billion.

Founded in 2009 by industry power couple Randy Ray and Wendy Lewis, Jeunesse Global is one of the fastest-growing startups that the health and beauty industry has ever seen. The secret to the company’s meteoric rise has been the respective areas of expertise of both Ray and Lewis.

Ray has long been one of the industry’s superstar salesman. When the couple founded Jeunesse, he was able to quickly bring some of the top direct marketers in the industry on board. This quick influx of some of the top distribution talent in the business was a key factor in the ability of Ray and Lewis to quickly grow the company, booking nearly $1 million in sales in their first year of operations.

But even more important has been Lewis’ ability to quickly develop products that meet unaddressed market niches. Through her vast number of industry contacts, including some of the best product-development scientists in the business, Lewis has been able to create more than a dozen of the most innovative products to be introduced to global health and beauty consumers of the last decade.

One example of the types of groundbreaking products that the company is currently producing is its M1nd focus-enhancing health drink. One of the first great-tasting drinks aimed straight at the mental-enhancement market, M1nd has been proven to increase focus and alertness, allowing for longer and stronger performance throughout the workday.

M1nd is formulated with a special molecule called Cera-Q, which was developed by scientists working on behalf of Jeunesse and can only be found in M1nd. There is strong evidence that this substance alone can significantly increase attention spans, mimicking the effects of powerful drugs like Ritalin without exposing users to the risks associated with performance-enhancing drugs.

M1nd is exclusively available through Jeunesse authorized distributors.

https://www.inc.com/profile/jeunesse-global