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If you are a Marketing Director or business owner looking for an advertising expert or agency to you help boost your sales and manage all of your marketing and promotion tasks, there are some important factors that you need to take into consideration.

Make sure the agency understands your business objectives. It is important that the advertising agency or marketing specialist you choose prove to you that they’re willing to spend the time to review and understand what you are trying to accomplish. Once they have learned about your goals and objectives, they will review their notes and begin designing your advertising and marketing direction.

Ask the ad agency or consultant to provide details of the process they will use to identify your best prospects. A good advertising agency knows how to profile your company’s market into groups and then determine which of those prospects or groups are most likely to respond to your offers. A good advertising consultant knows how to develop a smart segmentation strategy, which is an essential aspect of an effective advertising campaign.

Ask to see samples of their past work. Make sure the portfolio is appropriate for the advertising medium or strategy you are interested in. If you are interested in running online ads to promote your product or business, don’t be satisfied if the agency simply shows you a portfolio of their past magazine or billboard ads. You need to see their portfolio of online advertising projects or campaigns.

Make sure they have thorough knowledge of the Brazilian media market. You want an ad agency or marketing expert that has an intimate knowledge of your market. In the case of an ad campaign for the Brazilian market, you will want to be sure the advertising agency has relationships with the major media outlets in town. It is also important that they know your target audience well. Take the time to choose the right agency for your ad campaigns.

Cláudio Loureiro Heads is a highly reputable advertising professional. As a founding partner of Heads Propaganda, he has helped launch many successful ad capaigns for high profile clients, including large coporations and public figures. Heads Propaganda is one of the largest advertising agencies in Brazil and was started more than 25 years ago, in Curitiba. Cláudio Loureiro Heads is a successful entrepreneur, and he is always willing to help others.

I recently moved to a new city, and I was very happy about it. My new job was paying for everything, including all the things that I needed in my new home. I even had a cell phone that was strictly for business, and I could receive and make phone calls as long as I was doing it for work. As far as a cell phone was concerned, I only needed one that I could use to call family members once in a while, but I didn’t have much family either. I was really trying to save up to buy a house, and every penny counted.

Although my new job was paying well, I just don’t believe in paying a lot of money for cell phone or Internet services. If I’m at work, I’ll use the Internet. As long as I don’t access any forbidden websites, then I’m allowed to use the Internet as I please. As far as my cell phone is concerned, I have access to it, but I needed a cell phone that I could call family and friends with. I didn’t want to spend a lot of money, so I started searching for a low-cost cell phone provider.

I didn’t have to look far because FreedomPop has cell phone service that’s free of charge. I was excited about getting the FreedomPop service because it would save me at least $50 a month that I’d be paying to any other service provider. As long as I could stay within the 200 minutes I was given on a service plan, then I wouldn’t have to pay any money for the service. I already had a phone that would work with FreedomPop, so I didn’t even need to buy another phone. I also get 500 text messages free with FreedomPop as well as 500 MB of data.

Data wasn’t a problem because my company was paying for me to have Internet at home, just in case I needed to access files from the office. I was able to use the Wi-Fi on my Internet at home to give me additional data on my FreedomPop phone, so I was doing well when it came to staying in my 500 MB limit. I did have a dilemma that I didn’t think about until I went out to a store one day. Although I knew how to save on data usage at work and at home, what was I to do when I went shopping?

My idea was to sign up for FreedomPop’s Wi-Fi application, which I should’ve thought of in the first place. The application can be downloaded to my cell phone, and for only five dollars a month I’m able to access any FreedomPop hotspot that’s in my area. I’ll have unlimited use of the FreedomPop hotspots, and that means that I can ensure that I won’t go over my 500 MB data limit on my cell phone. FreedomPop has several ways to make it possible to spend very little money to receive great services. With FreedomPop I was able to get cell phone service that isn’t costing me anything extra, and the $50 a month I’m saving on these services is going to help me save towards a new house.

Technology continues to charge forward and create new opportunities for us. Most technologies have focused on creating new things for us to do on our smartphones. One of the latest and greatest when it comes to the smartphone technologies, picture searching is where it is at.

Slyce is the technology that has created the ability to take a picture of something and get an instant visual search result. The way it work is pretty simple and makes it possible for consumers to get the information that they require in a timely manner.

The short and simple of this technology is this. You take a picture of an item that catches your interest. That image is then run through search engines to try to determine more information about the company. This can be helpful because there is some chance that there is more information that you need to know about the product. This could help consumers to make more informed choices even while they are currently out at the stores looking at the things that they may want to purchase.

Consumers often make an instant purchase when they see an item and find more information about it. The mobile retailers are indeed loving the development of this technology. For them, it is a cash cow to have customers able to find their products while they are out and about in the world.

Many of the biggest retailers online have already integrated this technology right into their existing apps. This means that those who have done so are able to connect the pictures of items taken by consumers into search results that pop up on that consumer’s phone. If the consumer wants to make a purchase, he or she simply goes to the app that is already installed on their phone.

Mobile commerce is growing a lot faster than what most think. It stood at 15% of all purchases made in 2013. In 2014 that number had already reached 18%. There is more room to grow in a lot of ways, but it has already shown that it has a lot of momentum. Most expect that mobile commerce will continue to eat up a large portion of the dollars being spent. This is great news for the companies that do a lot of business online. They want to see people spending more money on their platforms, and those are the results they are currently getting.

Everyone benefits from this new technology. It is something that has revolutionized the way that customers gather information and the way in which they are able to make choices as well. Many are surprised by how much they may have been missing out by not having information about their purchases at their fingertips. Now that can change with the use of Slyce.

Remember the sci-fi movies or futuristic TV shows that would show people being able to strap on headsets and immerse themselves in an entirely different world? Well, the fantasy has become reality. Facebooks’s $2 billion dollar projecthas been confirmed to be shipped out to stores in early 2016.

Sam Tabar (bloomberg.com) is excited to learn that a consumer version of the highly-anticipated and very long-delayed headset will be available the first quarter of the upcoming year, according to a tweet posted by company executive Nate Mitchell. “We are incredibly excited to announce that the Rift will be available to consumers in Q1 of 2016!” He wrote along with a photo of the sleek black headset.

Oculus was acquired by Facebook in 2014, and is the first of many companies that are striving to create quality, cost-effective virtual reality devices and define the way that people play video games. The full announcement of the Rift is sparse with details, not even including a price as of yet, but it does provide a brief description of what users ca expect that reads as follows:

“The Rift delivers on the dream of consumer VR with compelling content, a full ecosystem, and a fully-integrated hardware/software tech stack designed specifically for virtual reality. It’s a system designed by a team of extremely passionate gamers, developers, and engineers to reimagine what gaming can be.”

Image recognition technology uses algorithms (a set of rules used to perform a task in a set number of steps) in order to recognize an image. Because computers understand numbers, not physical pictures, they are presented images as mathematical and numerical data. By recognizing patterns in this data, a computer is then able to recognize an image.

With their app, users can use the camera on their phone to look at an image like a shirt and then find similiar products online for purchase. As such it is a competitor to Amazon Flow, a similar app which allows users to get information about products seen at a store they might want to purchase on Amazon. The advantage that Slyce has over the Amazon app is that images are recognized whether the product is inside or outside of its package. The Amazon app only recognizes products in packages. This flexibility relates to Slyce’s ultimate goal: for its app to be used anywere a user wants to look at a product and find similar items for purchase.

Mobile image recognition technology is also used by companies like Autonomy, a British company bought by HP, leading to the creation of Aurasma. Aurasma is an augmented reality platform which allows users to create their own images. Users first log into the Aurasma Studio and then create a trigger image. After getting this image, they can then add an overlay. An overlay is an image or images added on top of the original trigger image, which is more dynamic. The overlay images can be obtained from the users’ computer or tablet or from an existing set of images. After this is retrieved then users can publish their content so that others can view it. Many media and entertainment companies use this technology including GQ, Universal Studio Music, Dreamworks and BBC Worldwide. Other companies and organizations like UK football team Tottenham Hotspur and Mercedes Benz, use this technology as well.

Productify from Swedish company OculusAI, is another mobile app for consumers. A user takes a picture of a product with their cell phone. They are then shown images of related items for purchase. Like the previous apps, this helps users comparison shop. According to CEO and cofounder of OculusAI, Siamak Ayani, rather than using terms, users increasingly are searching using images. This reality helps companies like Oculus capitalize on changing consumer habits.

Image recognition technology has other applications outside of sales and entertainment. One perhaps obvious use is in the security industry. Using facial recognition or fingerprint recognition allows companies to ensure that the right people have access to their facilities and information.

Robots can be used to recognize items in their environment as algorithms become more advanced. This will make robots more interactive and perhaps even able to interact regularly with humans one day.

References:

http://blogs.howstuffworks.com/techstuff/how-image-recognition-software-works.htm

http://www.aurasma.com/partners/

http://www.forbes.com/sites/jenniferhicks/2012/03/05/image-recognition-technology-goes-shopping/

http://searchsecurity.techtarget.com/definition/biometrics

http://slyce.it/

Image Recognition Startup Slyce Raises $10.75M To Be The Amazon Flow For Everyone Else

Artificial intelligence is a very exciting field of scientific and technological research and development. It is also a very scary one as Steve Wozniak, co-founder of Apple, reminds us. He recently joined a growing chorus of intelligent and accomplished voices warning of the future day when humanity inadvertently supersedes itself by creating machines more intelligent than us.

Bruce Karatz is aware that machines killing people or wiping out humanity althogether has been a popular theme in science-fiction from “West World” with Yul Brenner to the original and remake of “Battlestar Galactica” in which virtually an entire civilization is wiped out by machines that, in the remake at least, humanity created. This is definitely one of the ways we could go extinct someday. Our only chance may be, as futurist and inventor Ray Kurzweil has detailed, to merge with machine intelligence in order to enhance our own. He actually foresees this as the only way for humanity to keep up when change begins to happen at such a rapid pace that humans not enhanced in such a way will just keep falling farther behind. I just hope it takes the positive path that Kurzweil and some others have put forth and not a dark turn such as us becoming something akin to the Borg from “Star Trek: The Next Generation.”

The world of science fiction just merged into reality a little more. Boeing has taken out a patent on what could be the first step to force fields. The technology is called shockwave attenuation via electromagnetic arc and uses lasers to lessen the shockwave of explosions. The technology does not protect against shrapnel, but most military vehicles are armored anyway.

The explanation and diagrams that can be seen here explains how sensors will detect the explosion near the devise. This will activate the lasers to heat up the water or air between the vehicle and the explosion and form a plasma barrier. This barrier will deflect and negate the blast effect of the explosion.

A personnel carrier will have its shield activated by a roadside explosion that a tank’s sensors would be able to ignore. Brian Torchin has learned that the plan is to have a computer database that contains records of different bomb signatures attached to the sensors to determine the threat level and effect needed.

Image recognition is the method of identifying and recognizing objects or qualities in a photo or video. This tool is now developing in remarkable ways that directly affect people in their daily lives. The process of image recognition can now describe, in words, the content of the photo or video by using algorithms written by a collaboration between Google and Stanford University. This procedure works by incorporating two neural networks: image recognition and natural language processing. This means that people will be able to receive more accurate results when searching the internet for particular images and videos. While this development is not perfected, it is an exciting step in advancing image recognition technology.

Slyce, a leading image recognition provider, is using this technology is ways that will simplify and connect the world like never before. Through shopping, advertising, relevancy engines, and social media tags, this company provides intuitive technology that allows customers find exactly what they are looking for. Within the e-commerce system, they are able to locate what someone is looking for just by taking a picture. For example, a woman sees a billboard advertising a new movie, and really likes the shoes that one of the actors is wearing. By taking a photo of the shoes with Slyce, she is able to view that exact pair and/or similar shoes and purchase them. This is a powerful tool that will be used for buying, selling, and advertising internationally. Consumers should expect to see many companies using this in mobile applications in the near future.

What else does the future hold for this branch of technology? As research continues, it’s possible that it can aid the blind and artificial intelligence navigate their environments. In the future, the software managing the cameras will go beyond just physical recognition of humans, but also distinguish certain types of behavior, which could potentially alert the authorities automatically. The neural networks used in this kind of technology are inspired by the ways the human brain works, and can additionally be trained to discover patterns in information.