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In a recent article about Ken Goodrich, the man behind Goettl Air Conditioning since 2013, he said something that really struck a chord. It was something that probably many people would not hear someone in charge say. He said that when he purchased Goettl Air Conditioning in 2013, they stopped talking about money. That is right. They started focusing on putting the customer first. They were not even concerned about money. If that does not show the world what kind of man Ken Goodrich is and what kind of business mindset he has, nothing ever will. It shows that yes he wants to make money, but he knows in order to do that the customers need to be happy, first and foremost. If they are not happy, nothing is going to work.


It is not good to spend too much time living in the past, but the past can be a great learning tool. There is no need to dwell on what was going on when Goettl Air Conditioning before Ken Goodrich purchased it back in 2013. That is all history now. The present and the future are all that matters and with Ken Goodrich and his team doing everything in their power, now they are doing both: making the customer happy and making money.


That is the situation where everyone walks away feeling satisfied. No one walks away feeling as though they were ripped off or like they didn’t get their money’s worth. They walk away knowing they did business with a great company in the air conditioning industry. They know that any repairs, installations, or maintenance were done properly. They were done with special care and special attention. When they come out for a job, they want to get it right the first time. They don’t want to waste the time of a customer.