Just a few years ago, the world became enamored with a high-level “fixer” played by Kerry Washington on ABC’s runaway hit show Scandal. In spite of making things a little more dramatic for television audiences, Scandal’s Olivia Pope is representative of a very real and very necessary industry. One such “real life Olivia Pope” is Status Labs’ Digital Crisis Expert Darius Fisher.
America actually got a real- life taste of just exactly what he and his team of experts do in the wake of the Ashley Madison hack. As soon as the news of the leaked information broke, Darius Fisher, president and co-founder of Status Labs, got on the phone and offered the services of his teams of management and crisis experts free of charge to help minimize the damage to businesses and individuals. Some of the personally identifiable details that were leaked included names, credit card numbers, e-mail addresses and even GPS coordinates. Status Labs teams of expert social media, public relations and SEO advisors immediately went to work on the digital end, while their crisis consultants went to work on the human end.
Status Labs was quickly flooded with requests from lawyers, accountants, venture capitalists and other members of the wealthy and elite to university deans and small business owners who were concerned about the potential fallout to both their personal and professional lives and reputations. Status Labs jumped in to help out, no questions asked, because they feel that regardless of the user’s intentions when they signed up on the site, no one’s life should be ruined by a single mistake.
Now, Darius Fisher is being recognized by PRWeek as one of this year’s “Innovation 50.” The Innovation 50 is a list of 2015’s top recognized rising stars in the areas of PR and digital communications. PRWeek recognized Darius Fisher and Status Labs for both the scope of their work as well as for having weathered their own crisis at the same time. One of the reasons that they were so quick to respond to the Ashley Madison incident was Fisher’s own understanding of what it’s like to be on the other side of that kind of digital tsunami.
In addition to the nod from PRWeek, Fisher and Status Labs have also received kudos from the New York Times and Yahoo! News for their quick and decisive – not to mention extremely generous – actions in the wake of the Ashley Madison hack.