Bumble is an app that has been doing quite well over the past year. That’s because it’s an app that immediately differentiated itself from the competition. Bumble made known very early on that it’s an app where women are put first. Women get to call all the shots and decide which romantic prospects they want to get to know further. Women have to contact a man first in order for a conversation to begin. This helps cut down on harassment, unsolicited photographs, and more. It helps keep online dating safer for just about everyone.
Bumble found a niche in the online dating sphere. They were able to find a way that set them apart from the other apps and they seem to be ruffling some feathers. Match Group which owns dozens of dating apps offered a $450 million dollar deal to the founder and CEO of Bumble, Whitney Wolfe. It appears that Match Group wants the app because it is profitable and it continues to grow every day.
That deal won’t happen. Wolfe actually created Bumble because of Tinder which belongs to the Match Group. Wolfe left Tinder and sued for sexual harassment and discrimination. It’s no wonder that she wanted to go onto bigger and better things. Wolfe loves looking out for women and keeping them safe. That’s why Bumble has had an immense amount of success. According to Mashable Bumble is adding 50,000 users a day and that’s because they have a strong female like Wolfe on their side. She looks after her app every day to make sure that it’s the best it can be.
Wolfe is someone who stands up for women. She created an app because she understands just how difficult it is for women to make the first move in the real world. She wanted to empower them and show them that it’s possible to find love and be bold. Wolfe is all about gender equality. She’s a firm believer that women should have just as many chances and opportunities as men. Her staff for Bumble is made up of primary women because an app created for women should be designed by women.
Learn More: www.crunchbase.com/person/whitney-wolfe