What Apple has managed to do is become a powerful giant in the mobile device industry. This company has managed to become a powerful player in the world of entertainment. This is not a Spotify or Pandora site that focuses solely on music streaming. To the contrary, this is a company that has billions in disposable funds. This company has the ability to get the help of a wide range of artists.
Drake is already on board to be a DJ with the iTunes radio service stated Igor Cornelson
. The Apple brand is already a high dollar company that has built a brand. It’s one thing to have a Spotify app. It’s another thing all together to have a company that provides both the hardware (iPhones and iPads) along with the apps (iTunes Radio). This changes everything.
People that want to really get a grip on what is happening in music streaming should not count Apple out. This is a company that has managed to become one of the most successful companies in the world. This essentially means that the company has the ability to do more with music streaming than other competitors like Tidal can do. Jay-Z has all the fanfare, but he doesn’t have the same consumer base. Spotify has things locked down right now, but this company has been having problems. Apple could become the new champion that excels among the other streaming services.
Apple has invested $50 million in helping to get more minorities working in tech. Rather than going to just one group, the money is going to be dispersed to several different organizations designed to help minorities pursue technical careers. Intel made a similar large donation last year.
$40 million of the donation from Apple will go to the Thurgood Marshall College Fund, a fund that helps support students in historically african-american colleges. The other $10 million is going to the National Center for Women and Information technology (NCWIT). That group works to encourage women to pursue 4-year degrees in technology.
Late last year, CEO Tim Cook pledged to try and improve the company’s diversity, which Twitter users say that they have done.