Luiz Carlos Trabuco Is Named Brazil’s Entrepreneur Of The Year In Finance

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Luiz Carlos Trabuco has emerged as Brazil’s entrepreneur of the year in finance in 2015. This follows a successful year for the entrepreneur and his company, Bradesco. In that year, the company paid a consideration of $ 5.2 billion for the acquisition of HSBC in Brazil. This move has helped Bradesco to rank among the leading financial institutions in Brazil.

Luiz Carlos Trabuco took over the leadership of Bradesco in March 2009. This is after he was appointed to serve as the company’s president. At the time, the bank’s ranked as the second leading financial institution in Brazil. The leading company was Itau Unibanco. As soon as he assumed his roles, Luiz Carlos Trabuco Cappi started set out the plans that he had for the company. Luiz posited that he was seeking to ensure that the company maintains its leadership position in the competitive financial industry. He posited that he would expend his energies in ensuring that the company successfully serves the municipalities where it runs its operations. One of the strategies that Cappi would use it to develop products and services that appeals to the consumers. This way, they would be able to satisfy the utility of many customers, thus increasing their market share.

Trabuco shall be replacing Marcio Cypriano. Bradesco has an important clause that sets the maximum age of its presidents at 65. It is for this reason that Marcio shall be leaving the corporation. In his 10-year tenure, Cypriano achieved much success for the company, particularly increasing the value of the same from $5 billion to $30 billion.

Luiz Carlos Trabuco Cappi is credited for acquiring HSBC in Brazil. HSBC is the largest business company in the country. Lazaro Brandao, the company’s board chairman, approved the purchase.

The acquisition immediately reignited a stiff competition for the private segment. However, the acquisition had already tipped the market in favor of Bradesco. The Osasco-based Banco de Deus was now ahead of Itau Unibanco in terms of total invested funds, number of account holders, and branch network. In terms of deposits, assets, and loans granted, Bradesco was much closer to the rival.

Speaking after the successful acquisition of HSBC, Luiz Carlos Trabuco Cappi highlighted its significance to Bradesco. According to the executive leader, the transaction has seen the company achieve its growth objective. Naturally, the company would have needed at least six years to achieve this feat through a gradual growth mechanism. The visionary leader is confident that the regulatory agencies will approve the transaction. The success of this transaction saw the entrepreneur win a prestigious award.

Luiz Carlos Trabuco Cappi was born in 1951 in Marilia. He pursued his primary and high school education in the area before joining the University of Sao Paulo where Luiz graduated with a bachelor’s degree.

The financial expert started his career at the bank in 1969 as a junior employee. His commitment, personal skills, and business strategies saw him climb through the corporate ladder to become one of the senior managers of Bradesco. As the vice president of the company, Luiz Carlos Trabuco Cappi played an active role in enhancing the profitability margins of Bradesco. He was best suited to take up the presidency of the corporation. In 2009, Cappi was appointed to the position. Following his appointment, Luiz moved with speed to augment the company’s products and services.

The executive leader has also embarked on orientations to ensure that every staff who is promoted or joins the company knows exactly what is expected of him or her. This process is usually held at the company’s Noble Hall. During such orientations, the leader inspires the workforce. Notably, Bradesco has a low staff turnover.

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