They say that in today’s world, having a business that does not have an online presence is like winking at a lady in the dark and expecting her to react. While there are many people who understand and have even set up websites for their businesses, not many of them are optimizing the use of the online presence. This is the case especially for small and medium scale enterprises. As a result, many are not getting the traffic, and lead conversions that they should be. This is the point at which companies such as White Shark Media come in.
This is a company that was established in 2011. The mission and vision of this company was to help SMEs attain success and improve profitability in their digital marketing efforts. There are certain things that are pillars of a digital marketing campaign and these are the things that the company tries to focus on:
- Creating websites and content that will improve traffic
- Improving the lead conversion on landing pages
- Tracking the companies they are assisting to see how far they have come with their digital campaign
When the company started, it was only a boutique agency. The key to their success has been taking a serious look at their clients’ efforts at marketing and looking for the cause of problems. When they establish what the problem is, they work swiftly to rectify it and get the company back on track.
The main idea that the company had when they were starting the business was to create a world class experience in service delivery. After years of hard work, this has really paid off because the company was named a Google AdWords premier SMB partner. There are only 29 premier Google SMB partners in the USA, which makes this a great achievement.
The rapid growth of the company seems to have impressed Google as early as 2012 when the Google team visited them in Mountain View California. This made them become a part of their Bing Ads authorized program for resellers.
The future is looking bright for white shark media. They have decided that for their future projects, they will do their best to make sure that they give transparent and effective services that will not involve middlemen in the form of contractors. The White Shark leadership understands that such growth needs a lot of dedication and maturity, but they feel ready for the challenge.