If you are a Marketing Director or business owner looking for an advertising expert or agency to you help boost your sales and manage all of your marketing and promotion tasks, there are some important factors that you need to take into consideration.
Make sure the agency understands your business objectives. It is important that the advertising agency or marketing specialist you choose prove to you that they’re willing to spend the time to review and understand what you are trying to accomplish. Once they have learned about your goals and objectives, they will review their notes and begin designing your advertising and marketing direction.
Ask the ad agency or consultant to provide details of the process they will use to identify your best prospects. A good advertising agency knows how to profile your company’s market into groups and then determine which of those prospects or groups are most likely to respond to your offers. A good advertising consultant knows how to develop a smart segmentation strategy, which is an essential aspect of an effective advertising campaign.
Ask to see samples of their past work. Make sure the portfolio is appropriate for the advertising medium or strategy you are interested in. If you are interested in running online ads to promote your product or business, don’t be satisfied if the agency simply shows you a portfolio of their past magazine or billboard ads. You need to see their portfolio of online advertising projects or campaigns.
Make sure they have thorough knowledge of the Brazilian media market. You want an ad agency or marketing expert that has an intimate knowledge of your market. In the case of an ad campaign for the Brazilian market, you will want to be sure the advertising agency has relationships with the major media outlets in town. It is also important that they know your target audience well. Take the time to choose the right agency for your ad campaigns.
Cláudio Loureiro Heads is a highly reputable advertising professional. As a founding partner of Heads Propaganda, he has helped launch many successful ad capaigns for high profile clients, including large coporations and public figures. Heads Propaganda is one of the largest advertising agencies in Brazil and was started more than 25 years ago, in Curitiba. Cláudio Loureiro Heads is a successful entrepreneur, and he is always willing to help others.