The search for love is not an easy one. It can be hindered by many factors, not the least of which is finding a compatible someone in reasonable proximity to you. Now, thanks to the magic of digital technology and social media, that hunt has been made easier for many people with Skout.
Skout is the brainchild of Swedish entrepreneurs Christian Wiklund and Niklas Lindstrom. In 2007, the two created a social network site for mobile devices that they thought would provide a service similar to Facebook. Instead, they discovered subscribers were using it as a type of dating service. Wiklund and Lindstrom, who also serve as the company’s C.E.O. and chief technology officer respectively, were quick to see the potential in such an app. Today, Skout emphasizes the service’s generalized user location feature, and claims that it has attracted more than 500,000,000 users. Skout is available in 180 countries, and can support 14 languages. It was one of 2013’s top dating apps, and consistently appears on Top Twenty lists for dating apps.
Skout (wikipedia.com) operates on iOS and Android systems. Its software utilizes GPS to help users within a general radius track each other. This GPS tracking feature is only available to adult subscribers, and teenaged and adult subscribers are segregated. Subscribers of all ages can use Skout to create profiles and post recent activities for others to view, as with other social network sites. Subscribers can also use Skout’s app to exchange instant messages and virtual gifts. A feature unique to this app is “Shake To Chat”, which is activated by two users shaking their cellphones at the same time.
As a result, Wiklund and Lindstrom have branched out into other digital venues. As the dating app field has become far more competitive, the two began looking for new, different and entertaining ways to convince romance seekers to connect with each other via social networking. Fuse is an app that allows users to create their own social network, using their cell phone’s address book. The app is available worldwide. And in 2014, the duo purchased Nixster which allows users to purchase tickets and see nightlife opportunities in major American cities such as New York and Los Angeles.